Aaron Hoffman · Design-led AI Product Builder
I ship production AI software for founders who've been burned by demos that don't survive launch.
25 year tech veteran with a dash of hot sauce
Apple Design Award, 2003 · Steadcast live in the Mac App Store, 2026 · Hoff & Pepper: 1M bottles sold
or email hello@doubleabattery.com
Selected work.
Steadcast is live in the Mac App Store today — open it in the App Store ↗. Click any project below to see it up close.
The podcast player with a memory. Transcription, AI summaries, and full playback control — native Swift, one-time purchase.
A poster design tool that enforces good design by making bad design harder. Swiss modernism without the manual.
Weather forecast. No phone. No signal. Just your wrist.
A million bottles sold. 5,000 stores. Hot Ones Season 16. Ten years from kitchen to shelf.
A boutique creative studio built from the dot-com wreckage. Flash, QuickTime, and Web 2.0 work for Warner Bros, HGTV, and Turner. Apple Design Award, 2003.
The internet's first serious animated series. A camcorder in Kansas turned into Hollywood soundstages and a CNN Internet Milestone. Six episodes, 1997–2001.
How we work together.
A written plan, a shipped build, or ongoing product leadership — each scoped to where you are, with pricing you can see before we talk.
I look at what you've built or what you want to build and return a written plan you can act on — with me or without me. One document, real recommendations, evals, cost model. No deck theater.
I ship the thing. Production-grade software in your hands: scoped feature work, eval gates, monitoring, cost ceilings, fallback paths, and App Store review or the equivalent gatekeeper where it applies. Not a prototype. Not a "finish this with another agency."
Ongoing product leadership for founders who need a senior brain in the room. Design, AI infrastructure, and production discipline — embedded enough to make decisions, structured enough to not blow up your week.
Let's talk.
Thirty minutes. Bring what you've built or what you want to build — you'll leave with a real recommendation either way.
or email hello@doubleabattery.com